B2C expertise - IMPACT

Powering your digital journey from strategy to execution

The expectations of today’s consumers are higher than ever, and both brands and retailers face growing pressure to innovate, meet sustainability goals, and provide both convenience and emotional connections. Meeting these demands requires a strategic approach and technological solutions that balance speed and flexibility.

At IMPACT Commerce, we’re a full-service agency delivering everything from strategy and growth to platform development and marketing automation. Whether your focus is on improving customer experiences, streamlining operations, or leveraging data to drive your marketing efforts, our expert team is here to guide you through your digital transformation journey.

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Industries we serve

Retail

Consumer Brands

Driving Digital Innovation

From crafting engaging customer experiences to delivering scalable, omnichannel solutions, we’ve partnered with leading retailers and consumer brands to drive exceptional results. Explore our case studies and see how we’ve helped businesses thrive in today’s fast-paced retail landscape.

GANNI’s market-leading omnichannel experience

Explore how GANNI is redefining fashion retail with a pioneering digital strategy, integrating best-of-breed technologies for a market-leading omnichannel experience.

Matas lifts ad revenue by 57% with data-driven insights

By implementing an advanced attribution model, Matas can now directly link campaign interactions to in-store purchases, understanding the true value of its marketing efforts for better allocation of resources and optimised strategies.

Imerco’s journey to omnichannel excellence

Imerco's new e-commerce platform focuses on great shopping experience across channels. Read more about how Imerco has enhanced their customers' shopping experience

Branded commerce

How do you translate the sensory experience of tasting into a digital experience? This was the design challenge that laid the foundation for the redesign of LAKRIDS BY BÜLOW's website, creating a new digital visual identity with smart UX design and strong brand features.

Relevant News & insights

The state of loyalty: Insights from 400 brands across six markets

Across six markets and 400 brands, our research confirms what many already sense: the traditional loyalty model is losing its edge. Points, perks, and discounts are everywhere, but true loyalty remains elusive. Customers often join just to get a discount, but rarely engage with intent.

Bang & Olufsen’s Reloved programme is now live

For nearly a century, Bang & Olufsen (B&O) has set the standard for luxury sound and timeless design. But true craftsmanship isn’t just about creating products that last – it’s also about ensuring they live on, even beyond their first owner.

ELEMIS enter strategic collab with IMPACT Commerce

Together IMPACT Commerce and ELEMIS will drive a programme to deliver a premium omnichannel experience.

Choosing the right resale model for your brand

We’ve put together a comprehensive whitepaper to help guide you in choosing the right resale model for your brand – from selecting the ideal operational model and deciding which products to offer, to choosing the most effective technology and determining fair prices for both sellers and buyers. We’ve got you covered.

5 key learnings from leading omnichannel brands and retailers

We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.

The Omnichannel Index 2024 is live

Get your copy of the Omnichannel Index 2024 – Europe’s biggest and most comprehensive omnichannel analysis, brought to you by IMPACT Commerce and Google.

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Ready to transform your customer experience?

Reach out to Kasper and discuss how we can help you deliver personalised, seamless and data-driven commerce experiences across the entire customer journey.

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