B2C expertise - IMPACT

Powering your digital journey from strategy to execution

The expectations of today’s consumers are higher than ever, and both brands and retailers face growing pressure to innovate, meet sustainability goals, and provide both convenience and emotional connections. Meeting these demands requires a strategic approach and technological solutions that balance speed and flexibility.

At IMPACT Commerce, we’re a full-service agency delivering everything from strategy and growth to platform development and marketing automation. Whether your focus is on improving customer experiences, streamlining operations, or leveraging data to drive your marketing efforts, our expert team is here to guide you through your digital transformation journey.

Explore our services

Industries we serve

Retail

Consumer Brands

Driving Digital Innovation

From crafting engaging customer experiences to delivering scalable, omnichannel solutions, we’ve partnered with leading retailers and consumer brands to drive exceptional results. Explore our case studies and see how we’ve helped businesses thrive in today’s fast-paced retail landscape.

GANNI’s journey to omnichannel excellence

Explore how GANNI is redefining fashion retail with a pioneering digital strategy, integrating best-of-breed technologies for a market-leading omnichannel experience.

Matas lifts ad revenue by 57% with data-driven insights

By implementing an advanced attribution model, Matas can now directly link campaign interactions to in-store purchases, understanding the true value of its marketing efforts for better allocation of resources and optimised strategies.

Imerco’s journey to omnichannel excellence

Imerco's new e-commerce platform focuses on great shopping experience across channels. Read more about how Imerco has enhanced their customers' shopping experience

Branded commerce

How do you translate the sensory experience of tasting into a digital experience? This was the design challenge that laid the foundation for the redesign of LAKRIDS BY BÜLOW's website, creating a new digital visual identity with smart UX design and strong brand features.

Relevant News & insights

Prepare for 2025 with strategies from omnichannel leaders

We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.

The Omnichannel Index 2024 is live

Get your copy of the Omnichannel Index 2024 – Europe’s biggest and most comprehensive omnichannel analysis, brought to you by IMPACT Commerce and Google.

Choosing the right resale model for your brand

We’ve put together a comprehensive whitepaper to help guide you in choosing the right resale model for your brand – from selecting the ideal operational model and deciding which products to offer, to choosing the most effective technology and determining fair prices for both sellers and buyers. We’ve got you covered.

5 key learnings from leading omnichannel brands and retailers

We've asked eight people from leading brands in various sectors to share their insights on how to succeed in omnichannel commerce in 2024 and beyond.

7 ways AI revolutionises commerce and transforms customer experiences

From enriching product descriptions and enhancing customer experiences to automating inventory management and predictive insights – in this guide, we explore seven ways in which AI can supercharge your commerce setup.

3 steps to maximise your Google Ads performance

Are you finding it hard to align your online and offline strategies? Or dealing with separate KPIs and siloed teams? The key to unlocking growth is treating your channels as a united force. By using data from your stores in your performance marketing, you can create a powerful growth engine.

Ready to transform your customer experience?

Reach out to Kasper and discuss how we can help you deliver personalised, seamless and data-driven commerce experiences across the entire customer journey.

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